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August 30, 2016

ETON: Classic Finesse

Eton Shirts Club Uomo

Dapper sophistication has been ingrained into the ETON brand for almost a century. The Swedish brand began in 1928 at a small village near Gothenburg, Sweden when a married couple, Annie and David Pettersson started to sew shirts in their kitchen. Their first creation was the “Skjortfariken Special”, which translates into “Shirt Factory Special”. It wouldn’t be long before they expanded their business overseas to become the quintessential European brand.

Businessmen and gentlemen alike have gravitated towards the ETON brand since its inception. High quality materials such as Egyptian cotton have been used to produce each shirt. Moreover, the shirts align with an individual body type so that each person can find something they are looking for. Slim Fit, Contemporary Fit, and Classic fit are meant to encompass different shapes and sizes. Pocket squares, ties, and cufflinks become the perfect adornments for each shirt on any occasion.

Luxury is central to their brand with each shirt made from 45 different parts and sewn with 12,000 stitches, no wonder ETON expanded to the United Kingdom in the 1950s. Classic elegance has never looked so natural and evermore comfortable. Besides cotton, denim and flannels are never far behind when wearing an ETON shirt. Pique, satin, and dobby weaves encompass your shirt for evening events such as wedding receptions or dinner parties. ETON is straightforward finesse in all its worldliness.

Discover Eton at Club Uomo starting spring 2017